About Icon
“I built the agency I would have hired.”
Gigi Sopo
CEO & Founder, Icon
Fifteen years inside premium brand-building. One agency built to think like an operator, create like a studio, and scale like a partner.
Why Icon exists
A boutique agency
for brands that lead their category.
Icon was founded to close a gap our founder saw firsthand: premium brands kept hiring agencies that treated them like volume accounts. The work missed the level. The strategy missed the business. The trust never compounded.
So we built the opposite. Lean by design. Senior on every account. Strategy and production under one roof, in our Miami studio. A studio you would have hired if you knew it existed.
15+
Years scaling premium brands
4
Verticals: wellness, aesthetics, lifestyle, luxury
100%
In-house creative and strategy
EN · ES
Native bilingual delivery
The team behind the work
The people who make
Icon what it is.
Senior strategists, producers and designers. Each one chosen because they own their craft. Nothing about the work is outsourced.
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Mayten
Account Executive
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Valery
Account Coordinator
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Alejandra
Videographer
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Dre
Videographer
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Hugo
Paid Media Director
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Adrian
Paid Media Strategist
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Tatiana
Lead Coordinator
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Andres
Post-Production Team Leader
Your next step
Your brand deserves strategy and creative
at its level.
Exploration call. 20 minutes. Free. No pressure.
We accept a limited number of clients per quarter. Spots fill on a first-fit basis.